Brand New is comprised of a series of sub-divisions to best service its partners. This includes Brand New Thinking, Brand New Experience, Brand New Studios, and Brand New Management.
- Ruth Bader Ginsburg
Brand New delivers strategic thinking and thought leadership that balances the nuances between traditional marketing strategies and modern responsiveness, including campaign development, brand planning and strategy, brand communication building, cross-functional integration, research, and insights. We are motivated to find innovative solutions through the creative lens of relationships between products and brands allowing us to create and explore cultural relevance to make a lasting impression.
• Research and Insights
• Strategy
• Concerting & Planning
Brand New resides at the convergence of lifestyle, influence and culture with the goal of driving affinity, conversation and conversion with disruptive, creative experiences.
• Program Conceptualization and Design
• Full-Scale Event Production
• Talent Procurement and Advance Details
• Event Production and Application
• On-Site Staffing Needs
Brand New Studios provides best-in-class, full-service creative production. We create unique and highly engaging branded content, spanning from long-form episodic content to still visuals, including promotional assets, photography, and more. Brand New Studios also offers full-service creative support - from brand marketing materials to merchandise design – produced by our roster of graphic designers and creators, which deliver on the spectrum of creative needs.
Content and Creative Development
Social & Digital Design
Our Design Shop
Brand New Management offers best-in-class talent partnership opportunities through identification, securement and management.These services include: strategic talent identification, partnership development between brand and artist, including full-scope advance services.
Talent partnerships range from representing a variety of verticals and positions within respective careers from emerging to A-list.Our ability to tap into, and leverage, our deep connections with industry-wide talent teams provides brands with value-driven partnerships, which are not easily replicated.
