In 2021-2022, Brand New facilitated a two-year partnership with singer and songwriter Kali Uchis and 1800 Tequila. In addition to Kali being featured in 1800 Tequila’s annual TV spot, the partnership featured multiple event experiences and collaboration moments. Timed to the launch of her first-ever predominately Spanish-language album, “Sin Miedo (del Amor y Otros Demonios)” Kali and 1800 teamed up to create a visually stunning live performance featuring 10 songs, with arresting visuals and pointed fan engagement tactics. Prior to the show, we created a limited-edition Cocktail Kit with a custom cocktail recipe, 1800 Cristalino product, a signed-Kali vinyl, while raising funds for the Human Rights Initiative.