As an official partner of the LA Rams and SoFi Stadium, 1800 Tequila wanted to show up in a new way for Super Bowl LVI, hosted in Los Angeles, with unique and customized programming that celebrated the brand as The Official Tequila of the LA Rams.

1800 Tequila was placed at the center of LA culture during the biggest moment in sports, from a four-day series of events at the Rams Hospitality House to an exclusive Super Bowl viewing party at local hotspot restaurant, Cha Cha Cha. A variety of unique touch points from pop-up photo studios, engraving stations, live sketching and music programming, were just some of the many curated moments for guests like Jemele Hill, Luis Fonsi, Ryan Garcia, Bre-Z, Spanto and NFL Rams legend, Terry Holt.