Game Day on the Rocks


1800® Tequila


Experience, Talent Management


Scottsdale — February 2023

Brand New partnered with 1800 Tequila to throw the ultimate viewing party for the biggest game of the year, the Super Bowl. This unforgettable experience took the local taste of Arizona to the next level, bringing the best local food and beverage culture together for an unforgettable experience at a premiere Scottsdale resort.

An outdoor resort takeover allowed 250+ invite only guests to watch Super Bowl LVII on jumbo LED screens against the backdrop of unobstructed views of Camelback and Mummy Mountains. A game time set by DJ Jada Boo kept the party going and ended with a surprise musical performance by internationally renowned Latin artist, Ozuna. Pulling in the natural Arizona beauty, the space was transformed with scenic integrations, custom bars and reflective photo installs, bringing guests closer to game day on the rocks.