Fun, energetic, and dripping with Y2K-inspired swag, Brand New partnered with Eco Style to create Lean In, creative concept and branded content program that challenged consumers to lean into their innate personal style as a unique form of self-expression that beautiful styling can help them achieve.

Brand New developed and produced this content series for Eco Style through eye-catching visuals and personal stories from featured talent, which encouraged the community to press ahead, project confidence, “sit at the table,” and physically lean in to make themselves heard.