Brand New partnered with Eco Style to develop a content-first campaign to define the brand's new look. While being fly can take time, this concept focused on self expression with effortless ease.

This content shoot, captured exclusively on film, utilized a day-in-the-life approach, featuring a unique blended cast of mothers, multi-hyphenates, students, young professionals and more. Taking the seemingly mundane everyday situations at home, on the street, with friends, at the salon, in the studio, at work or on the corner store; Eco Style aimed to meet people where they already are.