Brand New was tasked to capture and bring to life the illustrative and dynamic world of leading NFT and Entertainment company, Doodles, during SXSW in Austin, Texas.

By creating a tailored content-capture and amplification strategy, the out-of-this-world experience was documented and amplified those not physically present in Austin. Social amplification in conjunction with a best-in-class experiential activation landed Doodles leading headlines in The New York Times, Hypebeast, and more.