Cresco Labs


Cresco Labs® Cannabis


Thinking, Talent Management, Experience


Los Angeles, San Francisco, CA — November, December 2019

As one of the largest, vertically integrated medical cannabis companies, Cresco Labs launched their newest lifestyle product line consisting of three unique extensions: Rise, Rest, and Refresh. In an effort to introduce the brand to the consumer audience in the California markets of Los Angeles and San Francisco, Brand New Experience produced intimate, 200-person launch events at gorgeous, private residences, which featured custom consumption areas for guests to sample products, interact with other industry enthusiasts, influencers and tastemakers.

For a B2B solution, Cresco Labs was one of the title 2019 WEEDCon West sponsors, a conference designed for the purpose of education and business networking in the cannabis industry. As a lifestyle expo, guests enjoyed a cannabis experience with a VIP lounge and specialty areas, as well as the prestigious 2019 WEEDCon Cup Awards. Across the two-day event, Cresco owned a dedicated branded footprint that was transformed by Brand New Experience into a lounge to complement the new product line.