"1800 Seconds: Volume I," a new campaign launched by 1800 Tequila, featured GRAMMY
nominated, Pusha-T, who hand-selected 10 emerging artists to create a compilation album; 10 artists + 10 tracks x 3 minutes = 1800 Seconds. A platform for musical creation and discovery,
1800 Tequila and Pusha-T provided artists with the significant resources and a large platform,
from press and promotion to production and performances. The program included: 1 compilation album across all major streaming platforms, TV spots, robust digital content, NYC launch event, press/media, social media and amplification and a tailored distribution strategy across a large digital footprint.
Identified and procured curator talent to mentor and oversee ten rising artists. Led all talent securement, management, contracting, clearances and delivery across campaign platforms. Oversaw music creation and production process for ten artists, including distribution plan on final album. Led talent integration within campaign launch event for 1.5K + attendees. Identified and secured two notable event photographers, Cam Kirk and Raven B, to capture key project assets.
On time album delivery resulted in 500K+ total streams within first month of "1800 Seconds" album launch and continues to be available across all streaming platforms.