CRESCO LABS

PROGRAM

The WeedCon West Festival was formed for the purpose of education and business networking in the cannabis industry. As a lifestyle expo, attendees enjoyed a cannabis experience that included music, a VIP lounge, and specialty areas from health and wellness to epicurean treats, all culminating in the prestigious 2019 WeedCon Cup Awards.

CHALLENGE

Prominently position the Cresco brand and product in front of dispensary buyers, industry influencers, and cannabis connoisseurs. Increase awareness and drive sales by activating a custom Cresco branded experience and providing trials of the Cresco product line.

RESULTS

As the lead event producers, Brand New positioned Cresco as one of the premiere sponsors of WeedCon West with as the must-visit destination across the two-day event. By creating a beautifully branded oasis, guests were able to interact with the brand world across multiple experiential touch points and engage with brand ambassadors who expertly discussed the quality and benefits of Cresco products.