KEYS TO THE CITY

PROGRAM

Keys to the City is a new music platform launched by 1800 Tequila that featured GRAMMY nominated producer, TM88. Traveling to Philadelphia, Houston and Miami, TM88 partnered alongside local market hosts with strong community ties, to explore and capture the essence of each city across style, music, cuisine and culture. Through city explorations, TM88 created three individual beats, inspired by each locale using various cultural and environmental influences to create a special sound. These beats were then offered as a gift to the creative community with a call-to-action to take the beat created by TM88 and create their own track to share with the music community.

CHALLENGE

 

Co-lead on program development and execution, including: program management, talent contracting, music and rights clearance, consumer contesting, city identification and selection, and general delivery across campaign platforms. Identified, procured, and managed talent fro lead producer to local market influencers.  

RESULTS

TM88 created three unique beats for Philadelphia, Houston, and Miami, resulting in 1,400 downloads, 80 final submissions and 6 total winners from across the country. Total digital and social campaign overdelivered at 1M+ video views, 880K+ impressions, and 59K+ website views. This campaign also garnered national press placements.