Crown Royal - Diageo North America
Thinking, Management, Experience
Brand New partnered with Crown Royal Regal Apple during one of the most prestigious, art-centric cultural moments in the world, Art Basel, located in South Beach, Florida. The team worked directly with multiple city governing bodies to gain approval for a five-year, public art installation in Miami’s Brickell neighborhood at Southside Park.
Brand New Management worked to secure Miami-native artist Deana Nunez (D’ana of COVL) who was selected to design a court installation, which celebrated the cultural convergence and colorful energy of the local community, ultimately delivering a long-lasting gift to society. To unveil the freshly painted court, Brand New Experience programmed a high-energy event featuring a variety of immersive experiences and drawing top creatives, media and influencers.