As COVID-19 quickly began to change every aspect of daily life, Brand New Studios and Experience worked alongside 1800 Tequila to develop a new content strategy and a program that brought a digital, live music experience to consumers at home, while supporting members of the community severely affected by the pandemic. Brand New Management secured artists Lauren Jauregui, Westside Boogie, Kiana Lede and Chika to participate in Live From Inside and deliver entertaining Instagram Live performances across multiple genres for fans seeking innovative content. To support Music For Relief, 1800 Tequila donated $1 for every viewer who tuned into each livestream, giving back to the community and providing resources for unemployed bartenders, musicians and professionals struggling with the economic realities of COVID-19.