Brand New worked with Completely Bare to conceptualize a strategic pathway forward, which placed the brand at the forefront of engaging, consumer conversations within social platforms and the live event space. With a focus on the Los Angeles market, Brand New Experience created a multi-day Summer House activation that consisted of media and consumer-driven experiences aimed to celebrate females in the spirit of motivation, confidence and collaboration.

Held at a private, Hollywood Hills estate, the event offered activations focused on self-care, health and wellness, empowerment and celebration that were further amplified with a social media plan. Brand New Management procured a mix of influential females across the music, lifestyle and media verticals to participate at various levels of engagement from curated dinner hosts to performing talent and panelists. Additionally, Brand New Studios developed a complementary branded content campaign featuring hero talent supported by multiple, short-form video and photo assets with the express goal of driving brand awareness and conversion.