1800® Seconds Volume 2 Launch Event


1800 Tequila / Proximo Spirits


Management, Experience


Atlanta, GA

After years of successful programs supporting and partnering with music and visual artists,1800 Tequila launched the second volume of “:1800” (1800 Seconds), a platform for musical creation and discovery. In its second year, 1800 Tequila, via-Brand New Management, partnered with Future to work with seven rising artists and mentor them through the creation of a compilation album.

Brand New Experience brought :1800 Volume II to life by producing an immersive music experience and full-scale concert for Atlanta consumers, influencers, and industry executives, which highlighted each supporting artist performing featured tracks from their album. With the world’s best staging, lighting and audiovisual technology serving as a backdrop, attendees enjoyed a three-hour event that also included DJ sets from Osh Kosh, Champagne Trap and T-Jizzle before Future ended the night with a 35-minute set, performing a mix of hits and new songs to a packed audience.