1800® Seconds Volume 2
Management, Experience, Thinking
New York City
In its second year, 1800 Tequila partnered with Future to work with seven rising artists and mentor them through the creation of a compilation album. Brand New Management owned the relationship with Future, securing him for content and live event extensions.
To celebrate the launch of 1800 Seconds Volume 2, Brand New Experience curated a premium, highly engaging, multi-sensory live show in Atlanta with 13+ live performances by rising artists featured on the album, and a performance by Future to culminate the event. Brand New managed the event logistics and key elements such as the guest list, VIP table management, bar/drink strategy and more, filling the room with notable artists, managers, agency partners, influencers, stylists, photographers and local personalities.