Alyssa has 9+ years of digital advertising, content development, artist relations and event production experience derived from two of the largest media companies in the world, iHeartMedia and Valence Media. Alyssa spent the majority of her career at Billboard, starting in 2011 where she began in Digital Media space, eventually helping define and build out the digital and branded content teams that were responsible for all integrated marketing efforts across Billboard, The Hollywood Reporter, Vibe, Spin, Stereogum, and DCP properties by 2018.
In her latest role of Executive Director of Branded Content and Music Strategy at Billboard, Alyssa lead the strategy and production efforts behind multi-million dollar artist and content-lead brand partnerships across the CPG, Tech, Beverage, Finance, Hospitality categories. Born and raised in Bergen County, New Jersey, Alyssa went on to receive her Bachelor’s Degree in Television & Radio Production at the Park School of Communications at Ithaca College. She currently splits her time between New York City and Los Angeles, California.